By the Numbers: Why You Should Be Paying More Attention to Review Quantity

Word of Mouth is a powerful thing— it’s what gets you to buy a ticket to that summer blockbuster, or into that new Italian Restaurant with the meatballs that will change your life. The more you hear about that movie, or those world famous meatballs, the greater the likelihood that you’ll actually get up off the couch and out into the world to find out what all the buzz is about. Such is the purchasing […]

A Facebook Redesign is Coming

Facebook announced an overhaul of its main mobile app that puts more emphasis on two of its most critical features: events and groups. The company says it’s placing groups front and center as a cornerstone of how it wants users to think of the main Facebook app, while their events feature is getting a fresh coat of paint as one of the most-used parts of the app that keeps users coming back day in and […]

3 Reasons Why Local SEO Will Help Your Business Grow

If done correctly, Local SEO can be a gift for your business that keeps on giving. Think of it as a garden. You tend to the soil, water it, provide plenty of sunshine, and with a little patience, you’ll enjoy the fruits of your labor. The moment you slack off, your crops will die. Quite frankly, so will your business if you don’t implement a strategy to stay relevant in local search results. Before you […]

5 Strategies to Promote Positive Customer Reviews & Improve Your Rating Online

“If you can’t say anything nice, don’t say nothing at all.” If only we can instill those wise words from the film Bambi into the minds of the masses of people on the internet. Unfortunately, the real world is not a Disney cartoon, and no business is safe from public criticism online. According to a survey conducted by BrightLocal, 85% of consumers trust online reviews as much as personal recommendations. On the bright side, people […]

How to Deal with Negative Reviews in the New Year

What to do about negative reviews— it’s the ugly side of running a business, but one that can’t be ignored. A decrease in your overall rating on business review sites like Yelp or Google Maps becomes a drop in your overall revenue. The new year brings a new opportunity to polish your online reputation. Make it your resolution to have a better star rating by the end of the year, and if you’re already happy […]

Google’s Review Policy Update

  Back in April, Google’s Review Policy update surprised business owners and marketing companies alike. Google included a new line item, “Don’t discourage or prohibit negative reviews or selectively solicit positive reviews from customers”. Also known as Review Gating, Google no longer allows businesses to only direct customers with a positive experience to leave a review while directing customers who had a negative experience to an in-house survey or review site. So what do you do? […]

3 Business Resolutions for 2018 — It’s Not Too Late to Make this Your Year

How are those New Year’s Resolutions coming? Statistically, by now, chances are not good. Research shows that only 8% of people actually stick to their goals. The problem most people have is setting the bar too high. There’s nothing wrong with being ambitious, but if your goals are unrealistic, you’re setting yourself up for failure. Fortunately, there’s no rule stating that your resolutions had to begin at the stroke of midnight New Year’s Day. It’s […]

Google’s New Search Filtering Feature and What This Means for Your Business

The all-powerful search engine Google has recently rolled out a new filtering feature that allows users to significantly narrow down their local search results. Before Google introduced this new feature, a keyword search within a local area could generate hundreds of recommendations. The filter now allows users to only see businesses that match their preferred star rating, and the results can be narrowed down further based on hours of operation. While the new filtering system […]

4 Reasons Why You Should Be Sending Surveys to Your Customers

No matter what business you own, the goal is always the same: keep your customers happy. While most business owners these days tend to focus their attention on reviews and ratings (and rightfully so), an underappreciated way to measure and monitor customer satisfaction is the survey. Gone are the days when surveys were little scraps of paper, often ignored and tossed away as an afterthought. The modern day survey does more for your business then […]

A Quick Guide to Creating Content for Your Facebook Business Page

For business owners, Facebook can be a blessing and a curse. It’s an easy way to tap into an audience of potential customers in your local area, and best of all, it’s free! (Mostly free, paid advertising is another story.) Unfortunately, it’s not enough to just create your Business Page; you need to stay active. Keeping a steady flow of Facebook posts takes both time and creativity, a daunting task that leads business owners to […]