Privacy Policy

Consumer Fusion, Inc. ("Consumer Fusion," "we," "our," or "us") operates a reputation management platform and related services for multi-location businesses and enterprise brands. This Privacy Policy applies to our website at consumerfusion.com, our platform, and any related services (collectively, the "Services").

By using our Services, you agree to the collection and use of information in accordance with this policy. If you do not agree, please discontinue use of the Services.

We collect information in several ways:

Information you provide directly. When you create an account, request a demo, contact us, or submit a form, we collect information such as your name, business email address, company name, phone number, job title, and any other information you choose to provide.

Platform data. In connection with delivering our Services, we may process publicly available information about your business locations, including reviews, ratings, listing data, social media content, and similar public signals. We also collect information you upload to the platform, such as business details, location data, and response templates.

Usage data. We automatically collect certain technical information when you use our Services, including IP address, browser type and version, pages visited, time and date of visits, referring URLs, and device identifiers.

Cookies and similar technologies. We use cookies and similar tracking technologies to operate and improve our Services. See Section 7 for more detail.

We use the information we collect to:

• Provide, operate, and improve our Services
• Create and manage your account
• Process transactions and send related information
• Respond to your comments, questions, and requests
• Send you technical notices, updates, and support messages
• Send marketing communications about our products and services, where permitted by law
• Monitor and analyze usage patterns to improve user experience
• Detect, investigate, and prevent fraudulent or unauthorized activity
• Comply with legal obligations

We do not sell your personal information to third parties, and we do not use your business data to train general-purpose AI models without your consent.

We may share your information in the following circumstances:

Service providers. We share information with vendors and service providers that perform functions on our behalf, such as hosting, analytics, payment processing, customer support, and email delivery. These parties are contractually required to use your information only to provide services to us.

Business transfers. If Consumer Fusion is involved in a merger, acquisition, or sale of all or a portion of its assets, your information may be transferred as part of that transaction.

Legal requirements. We may disclose information if we believe disclosure is required by applicable law, regulation, legal process, or governmental request.

Protection of rights. We may disclose information to protect the rights, property, or safety of Consumer Fusion, our customers, or others.

We do not share your personal information with third parties for their own marketing purposes.

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including to provide our Services, comply with legal obligations, resolve disputes, and enforce our agreements.

When an account is closed or a contract ends, we will delete or anonymize your personal information within a commercially reasonable period, unless we are required by law to retain it longer. Publicly available business data processed as part of our Services may be retained as necessary for operational and compliance purposes.

Depending on your location, you may have certain rights regarding your personal information:

• Access. You may request a copy of the personal information we hold about you.
• Correction. You may request that we correct inaccurate or incomplete information.
• Deletion. You may request that we delete your personal information, subject to certain exceptions.
• Opt-out of marketing. You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email or contacting us directly.
• California residents. Under the CCPA, California residents have additional rights, including the right to know what personal information is collected, the right to opt out of the sale of personal information (we do not sell personal information), and the right to non-discrimination for exercising these rights.

To exercise any of these rights, contact us at info@consumerfusion.com.

We use cookies and similar technologies (such as pixels and local storage) to operate our Services, remember your preferences, and gather analytics. Cookies are small text files stored on your device.

We use the following types of cookies:

• Essential cookies are required for the platform to function and cannot be disabled.
• Analytics cookies help us understand how visitors interact with our website so we can improve it.
• Marketing cookies are used to deliver relevant advertising and track the effectiveness of our campaigns.

You can control cookies through your browser settings. Disabling certain cookies may affect functionality of our Services.

We take the security of your information seriously. Consumer Fusion is SOC 2 Type II certified, and we implement administrative, technical, and physical safeguards designed to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

While we strive to use commercially acceptable means to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

For more detail on our security program, see our Security page.

Our Services are directed to businesses and are not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us and we will promptly delete it.

We may update this Privacy Policy from time to time. When we make material changes, we will notify you by updating the "Last updated" date at the top of this policy and, where appropriate, by sending an email notification. Your continued use of the Services after changes become effective constitutes acceptance of the revised policy.

If you have questions about this Privacy Policy or our privacy practices, please contact us:

• Email: info@consumerfusion.com
• Mail: Consumer Fusion, Inc., Attn: Privacy, San Diego, CA