What is a Data Aggregator?

What is a data aggregator? They are companies that collect and share business data with online directories like Google, Bing, and Yellowpages. They typically build their business databases by scanning and transcribing things like phone records, utility records, business registration websites, and printed Yellowpages directories. There are 4 primary data aggregators in the United States: Neustar, Acxiom, Infogroup and Factual. Moz created a local search ecosystem chart which shows how the data aggregators and online directories interact […]