Consumer Fusion Insights
Industry News, Tips & Tricks, and More
Managing your digital presence doesn’t have to be as complicated as it seems. Pair the Consumer Fusion with some of these insightful articles about happenings in the digital ecosphere, tips and tricks to get the most out of your digital efforts, and client stories to help paint the picture of holistic digital presence.
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Featured Articles
Actionable insights from the Consumer Fusion experts on how to build, protect, and optimize your digital presence efforts.
What To Do When Your Business Is Spammed With Negative Reviews
Consumer Fusion has built around protecting the reputation of businesses and nothing can feel as helpless as being spammed by negative reviews. This guide by our CEO Brynn Gibbs will show you how to react and recover!
How Do Negative Reviews Affect New Customers?
Online reviews have become more common, affecting businesses more than ever. Consumers are always looking for new places to spend their money. However, consumers are looking to spend their money on quality services and products.
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Reputation Management
Best Practices for your Brand’s Online Reputation in 2020
The new year brings a new opportunity to polish your brand’s online reputation. Follow these best practices to maintain a solid standing on all major review sites and build brand trust. Respond to Customer Reviews An effective way to build strong rapport with your...
6 Business Boo-Boos Guaranteed to Scare Away Your Customers
It’s the spookiest time of the year and yet the scariest thing to a business owner doesn’t come in the form of witches, goblins and ghosts. What they fear most is a drop in their profits at the end of the fiscal year. In the spirit of Halloween, we’ve listed the most...
Beyond Reviews and Ratings — How Yelp Tips, Google Questions, and Photos Affect Your Business
At the very basic level, most business owners get the idea that their online reviews and overall star rating have a strong influence over potential customers. However, even the savviest business owner may not realize that this is just the tip of the iceberg. Yelp...
Local SEO & Listing Management
Google’s New Search Filtering Feature and What This Means for Your Business
The all-powerful search engine Google has recently rolled out a new filtering feature that allows users to significantly narrow down their local search results. Before Google introduced this new feature, a keyword search within a local area could generate hundreds of...
7 Things You Should Already Be Doing to Boost Your Local SEO
With every keyword search comes a bustling marketplace, filled with hundreds of business owners screaming for attention. It is a never-ending battle of endurance— whoever can shout the loudest, the longest, wins. Unfortunately for most business owners, the customer...
What is a Local Citation?
A local citation is also referred to as a local listing. A local listing is an online profile of your business that displays important information such as: Business Name, Phone Number, Address, and Website. Some of the most popular local listings are Google and...
Digital Marketing Tips & Guides
6 Business Boo-Boos Guaranteed to Scare Away Your Customers
It’s the spookiest time of the year and yet the scariest thing to a business owner doesn’t come in the form of witches, goblins and ghosts. What they fear most is a drop in their profits at the end of the fiscal year. In the spirit of Halloween, we’ve listed the most...
Beyond Reviews and Ratings — How Yelp Tips, Google Questions, and Photos Affect Your Business
At the very basic level, most business owners get the idea that their online reviews and overall star rating have a strong influence over potential customers. However, even the savviest business owner may not realize that this is just the tip of the iceberg. Yelp...
4 Ways to Optimize Your Business Photos and Make Your Brand Shine
We’ve said it before, and we’ll say it again— photos are an essential part of your brand identity. The photos posted to your online business listings come hand-in-hand with your online reviews and ratings. To get new business, you need to establish a solid first...
Healthcare Reputation and Marketing
5 Essential Tips for Effective Brand Management Through Online Reviews
With the rise of social media and online review platforms, consumers now have more power than ever before to share their experiences with your brand publicly. Positive online reviews can help establish credibility, build trust, and attract new customers. On the other...
Dealing With Trolls and Fake Reviews
DEALING WITH TROLLS AND FAKE REVIEWS Is it better to remove or respond? Are you being trolled? Are you reading this because someone just posted a fake review about your business online? Are you wondering if you should remove or respond to an online troll? Well, if so,...
How Do Negative Reviews Affect New Customers?
Our survey findings have discovered the true impact of negative reviews on a business's reputation. Key Findings: Nearly 90% of survey respondents stated that they read business owner’s responses to negative reviews About 80% of people said a negative review...
Legal Reputation and Marketing
How Do Negative Reviews Affect New Customers?
Our survey findings have discovered the true impact of negative reviews on a business's reputation. Key Findings: Nearly 90% of survey respondents stated that they read business owner’s responses to negative reviews About 80% of people said a negative review...
Effects of Reviews on Accepting Jobs
Is your company keeping up with potential employees' expectations online? Our survey findings highlight the impact of company reviews. You need to do a home repair, need a new cleaning service, or a mechanic and you do not have a go-to person or company....
4 Ways to Protect Your Brand Online During the COVID-19 Pandemic
While the economic impact of the COVID-19 Pandemic is far-reaching, hope is not lost. By pivoting your strategy and communicating openly, you can protect your brand’s presence online and continue to thrive. Now is the time to pay closer attention to your business...
Consumer Fusion News & Updates
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