DEALING WITH TROLLS AND FAKE REVIEWS Is it better to remove or respond? Are you being trolled? Are you reading this because someone just posted a fake review about your business online? Are you wondering if you should remove or respond to an online troll? Well, if so, then you have come to the right place. Your business will eventually get a bad review (kind of a badge of honor that people talk about you […]
Our survey findings have discovered the true impact of negative reviews on a business’s reputation. Key Findings: Nearly 90% of survey respondents stated that they read business owner’s responses to negative reviews About 80% of people said a negative review prevented them from choosing a particular business 75% of consumers have left a negative review at least once 55% of potential customers will read a negative review before reading a positive one Only 50% of […]
Is your company keeping up with potential employees’ expectations online? Our survey findings highlight the impact of company reviews. You need to do a home repair, need a new cleaning service, or a mechanic and you do not have a go-to person or company. Likely, you jump online to find a company and then check out their reviews to make a final decision. While word of mouth used to be a top way to achieve […]
Inc. magazine recently revealed that Consumer Fusion, an industry leader in online reputation management, is No. 803 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Intuit, Zappos, Under Armour, Microsoft, Patagonia, and many other well-known names gained their first national exposure as honorees on the Inc. 5000. “Consumer […]
Cancel culture is real. An unflattering portrayal of a business in the media, even a poorly written tweet, can make things go south quickly for any brand, no matter how big or small. Mob mentality can cause an influx of bad reviews and negative content on review sites and social media, otherwise known in the reputation management world as a spam attack. A majority of these reviews will come from people who never even had […]
While the economic impact of the COVID-19 Pandemic is far-reaching, hope is not lost. By pivoting your strategy and communicating openly, you can protect your brand’s presence online and continue to thrive. Now is the time to pay closer attention to your business listings, not only on Google, but on Yelp, Facebook, and other online review sites as well. Listed below are four things business owners should know to weather the storm and help improve […]
SAN DIEGO, Jan. 22, 2020 /PRNewswire/ — Consumer Fusion (CF), one of the pioneers in online reputation management teamed up with Advisor Sally Facinelli, CFE, to showcase their all-in-one reputation management solution at the IFA2020 Convention in Orlando. Facinelli joined CF in May 2019 to develop franchise marketing strategies, and actively represents the company within the franchising community. Founder of Fresh, Facinelli is an accomplished executive and entrepreneur with a diverse 23-year franchise background. “Consumer Fusion saw growth of 38% in […]
The new year brings a new opportunity to polish your brand’s online reputation. Follow these best practices to maintain a solid standing on all major review sites and build brand trust. Respond to Customer Reviews An effective way to build strong rapport with your customers is to respond to online reviews. If you receive a negative review and respond within one day, that reviewer is 33% more likely to update or remove their review. […]
One of the most beloved holiday traditions is to decorate the Christmas tree. You string around the lights, you spice it up with your favorite ornaments, and last but not least, a twinkling little star at the very top. For business owners, however, the tree isn’t the only thing that needs sprucing during the Holidays. Your Google My Business Page needs the same care and attention. In other words, if your Christmas tree isn’t lit, […]
It’s the spookiest time of the year and yet the scariest thing to a business owner doesn’t come in the form of witches, goblins and ghosts. What they fear most is a drop in their profits at the end of the fiscal year. In the spirit of Halloween, we’ve listed the most common ways businesses can scare away potential customers. Avoid these 6 business boo-boos to make sure your customers feel treated— not tricked— when […]