What is a Data Aggregator?

What is a data aggregator? They are companies that collect and share business data with online directories like Google, Bing, and Yellowpages. They typically build their business databases by scanning and transcribing things like phone records, utility records, business registration websites, and printed Yellowpages directories. There are 4 primary data aggregators in the United States: Neustar, Acxiom, Infogroup and Factual. Moz created a local search ecosystem chart which shows how the data aggregators and online directories interact […]

What is a Local Citation?

A local citation is also referred to as a local listing. A local listing is an online profile of your business that displays important information such as: Business Name, Phone Number, Address, and Website. Some of the most popular local listings are Google, Yelp and Yellowpages, but there are thousands of sites dedicated to listing business profiles. Majority of these sites allow you to create a free local listing for your business. You might be asking yourself “why do […]