How Do Negative Reviews Affect Attracting New Customers?

Our survey findings have discovered the true impact of negative reviews on a business’s reputation.  Key Findings: Nearly 90% of survey respondents stated that they read business owner’s responses to negative reviews About 80% of people said a negative review prevented them from choosing a particular business 75% of consumers have left a negative review at least once 55% of potential customers will read a negative review before reading a positive one Only 50% of […]

Effects of Reviews on Accepting Jobs

Is your company keeping up with potential employees’ expectations online? Our survey findings highlight the impact of company reviews.   You need to do a home repair, need a new cleaning service, or a mechanic and you do not have a go-to person or company. Likely, you jump online to find a company and then check out their reviews to make a final decision. While word of mouth used to be a top way to achieve […]

What to Do When Your Business is Spammed with Negative Reviews

Cancel culture is real. An unflattering portrayal of a business in the media, even a poorly written tweet, can make things go south quickly for any brand, no matter how big or small. Mob mentality can cause an influx of bad reviews and negative content on review sites and social media, otherwise known in the reputation management world as a spam attack. A majority of these reviews will come from people who never even had […]

4 Ways to Protect Your Brand Online During the COVID-19 Pandemic

While the economic impact of the COVID-19 Pandemic is far-reaching, hope is not lost. By pivoting your strategy and communicating openly, you can protect your brand’s presence online and continue to thrive. Now is the time to pay closer attention to your business listings, not only on Google, but on Yelp, Facebook, and other online review sites as well. Listed below are four things business owners should know to weather the storm and help improve […]

Best Practices for your Brand’s Online Reputation in 2020

The new year brings a new opportunity to polish your brand’s online reputation. Follow these best practices to maintain a solid standing on all major review sites and build brand trust.   Respond to Customer Reviews An effective way to build strong rapport with your customers is to respond to online reviews. If you receive a negative review and respond within one day, that reviewer is 33% more likely to update or remove their review. […]

Last Minute Holiday Tip: Spruce Up Your Google My Business Page

One of the most beloved holiday traditions is to decorate the Christmas tree. You string around the lights, you spice it up with your favorite ornaments, and last but not least, a twinkling little star at the very top. For business owners, however, the tree isn’t the only thing that needs sprucing during the Holidays. Your Google My Business Page needs the same care and attention. In other words, if your Christmas tree isn’t lit, […]

6 Business Boo-Boos Guaranteed to Scare Away Your Customers

It’s the spookiest time of the year and yet the scariest thing to a business owner doesn’t come in the form of witches, goblins and ghosts. What they fear most is a drop in their profits at the end of the fiscal year. In the spirit of Halloween, we’ve listed the most common ways businesses can scare away potential customers. Avoid these 6 business boo-boos to make sure your customers feel treated— not tricked— when […]

Beyond Reviews and Ratings — How Yelp Tips, Google Questions, and Photos Affect Your Business

Yelp Tips Google Q&A

At the very basic level, most business owners get the idea that their online reviews and overall star rating have a strong influence over potential customers. However, even the savviest business owner may not realize that this is just the tip of the iceberg. Yelp Tips, Google Questions and Photos are alternative ways consumers can share their experiences without the business owner ever even noticing. Let’s take a look at the unique features accessible to […]

4 Ways to Optimize Your Business Photos and Make Your Brand Shine

optimize business photos

We’ve said it before, and we’ll say it again— photos are an essential part of your brand identity. The photos posted to your online business listings come hand-in-hand with your online reviews and ratings. According to Yelp, businesses who have between 1-5 reviews and 10 photos get 200% more user views than businesses with the same number of reviews and no photos. To get new business, you need to establish a solid first impression within […]

How to Remove an Inappropriate Photo Worth 1,000 Negative Words

remove negative photos

If a picture is worth a thousand words, an inappropriate photo posted to your online business listing would be equivalent to a long, scathing negative review. A cockroach sitting in the corner of the room. An underwhelming plate of food. Regardless of whether or not these photos were actually taken at your business, so long as they appear on your online review site, they have the power to drive potential customers away in an instant. […]