Back in April, Google’s Review Policy update surprised business owners and marketing companies alike. Google included a new line item, “Don’t discourage or prohibit negative reviews or selectively solicit positive reviews from customers”. Also known...
No matter what business you own, the goal is always the same: keep your customers happy. While most business owners these days tend to focus their attention on reviews and ratings (and rightfully so), an underappreciated way to measure and monitor customer...