Google’s Review Policy Update

  Back in April, Google’s Review Policy update surprised business owners and marketing companies alike. Google included a new line item, “Don’t discourage or prohibit negative reviews or selectively solicit positive reviews from customers”. Also known as Review Gating, Google no longer allows businesses to only direct customers with a positive experience to leave a review while directing customers who had a negative experience to an in-house survey or review site. So what do you do? […]

4 Reasons Why You Should Be Sending Surveys to Your Customers

No matter what business you own, the goal is always the same: keep your customers happy. While most business owners these days tend to focus their attention on reviews and ratings (and rightfully so), an underappreciated way to measure and monitor customer satisfaction is the survey. Gone are the days when surveys were little scraps of paper, often ignored and tossed away as an afterthought. The modern day survey does more for your business then […]