DEALING WITH TROLLS AND FAKE REVIEWS Is it better to remove or respond? Are you being trolled? Are you reading this because someone just posted a fake review about your business online? Are you wondering if you should remove or respond to an online troll? Well, if so, then you have come to the right place. Your business will eventually get a bad review (kind of a badge of honor that people talk about you […]
Our survey findings have discovered the true impact of negative reviews on a business’s reputation. Key Findings: Nearly 90% of survey respondents stated that they read business owner’s responses to negative reviews About 80% of people said a negative review prevented them from choosing a particular business 75% of consumers have left a negative review at least once 55% of potential customers will read a negative review before reading a positive one Only 50% of […]
Is your company keeping up with potential employees’ expectations online? Our survey findings highlight the impact of company reviews. You need to do a home repair, need a new cleaning service, or a mechanic and you do not have a go-to person or company. Likely, you jump online to find a company and then check out their reviews to make a final decision. While word of mouth used to be a top way to achieve […]
Cancel culture is real. An unflattering portrayal of a business in the media, even a poorly written tweet, can make things go south quickly for any brand, no matter how big or small. Mob mentality can cause an influx of bad reviews and negative content on review sites and social media, otherwise known in the reputation management world as a spam attack. A majority of these reviews will come from people who never even had […]
While the economic impact of the COVID-19 Pandemic is far-reaching, hope is not lost. By pivoting your strategy and communicating openly, you can protect your brand’s presence online and continue to thrive. Now is the time to pay closer attention to your business listings, not only on Google, but on Yelp, Facebook, and other online review sites as well. Listed below are four things business owners should know to weather the storm and help improve […]
The new year brings a new opportunity to polish your brand’s online reputation. Follow these best practices to maintain a solid standing on all major review sites and build brand trust. Respond to Customer Reviews An effective way to build strong rapport with your customers is to respond to online reviews. If you receive a negative review and respond within one day, that reviewer is 33% more likely to update or remove their review. […]
It’s the spookiest time of the year and yet the scariest thing to a business owner doesn’t come in the form of witches, goblins and ghosts. What they fear most is a drop in their profits at the end of the fiscal year. In the spirit of Halloween, we’ve listed the most common ways businesses can scare away potential customers. Avoid these 6 business boo-boos to make sure your customers feel treated— not tricked— when […]
At the very basic level, most business owners get the idea that their online reviews and overall star rating have a strong influence over potential customers. However, even the savviest business owner may not realize that this is just the tip of the iceberg. Yelp Tips, Google Questions and Photos are alternative ways consumers can share their experiences without the business owner ever even noticing. Let’s take a look at the unique features accessible to […]
Review Generation vs Online Reputation Management: Discover the Difference and Learn the Playbook that will Protect Your Brand Over the past decade, businesses of all sizes have become more and more aware of the real impact online customer reviews can have on their overall brand, and ultimately their bottom line. A recent study showed that 86% of consumers read reviews for local businesses before making a purchase. The power of word-of-mouth is greater than […]
It’s no secret— negative online reviews can hurt your business and tarnish your brand identity. Research shows that 86% of consumers read reviews for local businesses before making a purchase. Reputation management has become a necessity for business owners in order to grow, let alone survive in a competitive market. The real secret is that the negative reviews that contain fake or illegitimate content actually have a higher percentage of being removed from your online […]