One of the most beloved holiday traditions is to decorate the Christmas tree. You string around the lights, you spice it up with your favorite ornaments, and last but not least, a twinkling little star at the very top. For business owners, however, the tree isn’t the only thing that needs sprucing during the Holidays. Your Google My Business Page needs the same care and attention. In other words, if your Christmas tree isn’t lit, […]
If done correctly, Local SEO can be a gift for your business that keeps on giving. Think of it as a garden. You tend to the soil, water it, provide plenty of sunshine, and with a little patience, you’ll enjoy the fruits of your labor. The moment you slack off, your crops will die. Quite frankly, so will your business if you don’t implement a strategy to stay relevant in local search results. Before you […]
How are those New Year’s Resolutions coming? Statistically, by now, chances are not good. Research shows that only 8% of people actually stick to their goals. The problem most people have is setting the bar too high. There’s nothing wrong with being ambitious, but if your goals are unrealistic, you’re setting yourself up for failure. Fortunately, there’s no rule stating that your resolutions had to begin at the stroke of midnight New Year’s Day. It’s […]
The all-powerful search engine Google has recently rolled out a new filtering feature that allows users to significantly narrow down their local search results. Before Google introduced this new feature, a keyword search within a local area could generate hundreds of recommendations. The filter now allows users to only see businesses that match their preferred star rating, and the results can be narrowed down further based on hours of operation. While the new filtering system […]
With every keyword search comes a bustling marketplace, filled with hundreds of business owners screaming for attention. It is a never-ending battle of endurance— whoever can shout the loudest, the longest, wins. Unfortunately for most business owners, the customer very rarely looks further than the first page. The Google Search algorithm wants to ensure that you are worth the recommendation. Polishing your online presence through Local SEO is a powerful and organic way to increase […]