Google’s New Search Filtering Feature and What This Means for Your Business

The all-powerful search engine Google has recently rolled out a new filtering feature that allows users to significantly narrow down their local search results. Before Google introduced this new feature, a keyword search within a local area could generate hundreds of recommendations. The filter now allows users to only see businesses that match their preferred star rating, and the results can be narrowed down further based on hours of operation. While the new filtering system […]

4 Reasons Why You Should Be Sending Surveys to Your Customers

No matter what business you own, the goal is always the same: keep your customers happy. While most business owners these days tend to focus their attention on reviews and ratings (and rightfully so), an underappreciated way to measure and monitor customer satisfaction is the survey. Gone are the days when surveys were little scraps of paper, often ignored and tossed away as an afterthought. The modern day survey does more for your business then […]

A Quick Guide to Creating Content for Your Facebook Business Page

For business owners, Facebook can be a blessing and a curse. It’s an easy way to tap into an audience of potential customers in your local area, and best of all, it’s free! (Mostly free, paid advertising is another story.) Unfortunately, it’s not enough to just create your Business Page; you need to stay active. Keeping a steady flow of Facebook posts takes both time and creativity, a daunting task that leads business owners to […]

The Healing Process: How to Recover From a Negative Review

Negative reviews hurt, and not just your pride. Unfortunately, there is no way to know how much business you are actually losing as a result of a negative review. As painful as it seems, your negative reviews can’t be ignored— wounds that when left untreated, will only continue to infect your online reputation. With the right strategy, your overall star rating on review sites like Yelp and Google My Business can be saved. A study […]

3 Things Every Business Needs to Build an Online Presence

  Running your own business has it’s own rewards and challenges especially in today’s internet focused market. There are so many ways to market your business online that it can seem overwhelming at first. How are your customers going to find you and what low cost channels can you focus on to get yourself started? We’ve listed off the top 3 things all businesses need to start building an online presence: 1. Online Directories & Citations […]

What is a Local Citation?

A local citation is also referred to as a local listing. A local listing is an online profile of your business that displays important information such as: Business Name, Phone Number, Address, and Website. Some of the most popular local listings are Google, Yelp and Yellowpages, but there are thousands of sites dedicated to listing business profiles. Majority of these sites allow you to create a free local listing for your business. You might be asking yourself “why do […]