by Consumer Fusion | Jun 20, 2019 | Marketing Tips, Reviews
Review Generation vs Online Reputation Management: Discover the Difference and Learn the Playbook that will Protect Your Brand Over the past decade, businesses of all sizes have become more and more aware of the real impact online customer reviews can have on their...
by Consumer Fusion | Jun 12, 2019 | Marketing Tips, Negative Reviews, Reviews
It’s no secret— negative online reviews can hurt your business and tarnish your brand identity. Research shows that 86% of consumers read reviews for local businesses before making a purchase. Reputation management has become a necessity for business owners in...
by Consumer Fusion | May 30, 2019 | Marketing Tips, Reviews
Word of Mouth is a powerful thing— it’s what gets you to buy a ticket to that summer blockbuster, or into that new Italian Restaurant with the meatballs that will change your life. The more you hear about that movie, or those world famous meatballs, the greater the...
by Consumer Fusion | Mar 14, 2019 | Marketing Tips, Reviews
“If you can’t say anything nice, don’t say nothing at all.” If only we can instill those wise words from the film Bambi into the minds of the masses of people on the internet. Unfortunately, the real world is not a Disney cartoon, and no...
by Consumer Fusion | Jan 31, 2019 | Marketing Tips, Negative Reviews, Reviews
What to do about negative reviews— it’s the ugly side of running a business, but one that can’t be ignored. A decrease in your overall rating on business review sites like Google Maps becomes a drop in your overall revenue. The new year brings a new...
by Consumer Fusion | Jun 14, 2018 | Marketing Tips, Reviews
Back in April, Google’s Review Policy update surprised business owners and marketing companies alike. Google included a new line item, “Don’t discourage or prohibit negative reviews or selectively solicit positive reviews from customers”. Also known...