Word of Mouth is a powerful thing— it’s what gets you to buy a ticket to that summer blockbuster, or into that new Italian Restaurant with the meatballs that will change your life. The more you hear about that movie, or those world famous meatballs, the greater the...
“If you can’t say anything nice, don’t say nothing at all.” If only we can instill those wise words from the film Bambi into the minds of the masses of people on the internet. Unfortunately, the real world is not a Disney cartoon, and no...
What to do about negative reviews— it’s the ugly side of running a business, but one that can’t be ignored. A decrease in your overall rating on business review sites like Google Maps becomes a drop in your overall revenue. The new year brings a new...
Back in April, Google’s Review Policy update surprised business owners and marketing companies alike. Google included a new line item, “Don’t discourage or prohibit negative reviews or selectively solicit positive reviews from customers”. Also known...
How are those New Year’s Resolutions coming? Statistically, by now, chances are not good. Research shows that only 8% of people actually stick to their goals. The problem most people have is setting the bar too high. There’s nothing wrong with being ambitious, but if...
The all-powerful search engine Google has recently rolled out a new filtering feature that allows users to significantly narrow down their local search results. Before Google introduced this new feature, a keyword search within a local area could generate hundreds of...
