One of the most beloved holiday traditions is to decorate the Christmas tree. You string around the lights, you spice it up with your favorite ornaments, and last but not least, a twinkling little star at the very top. For business owners, however, the tree isn’t the only thing that needs sprucing during the Holidays. Your Google My Business Page needs the same care and attention. In other words, if your Christmas tree isn’t lit, Santa’s not coming to town. Although Christmas is only days away, it’s not too late to make sure your Business Page is in good shape.
Update Your Business Hours
It’s especially important to make sure your business hours are up-to-date during the holidays. With Google rolling out a new feature that allows consumers to filter out businesses based on their availability, having accurate information is crucial in making sure you don’t lose out on any business. A cool feature for Google My Business Pages is the ability to post special hours. If your hours are different on Christmas, or any other date during the season, just specify the date and set your new hours to make sure your customers are aware of your updated schedule. While you’re at it, plan ahead to make sure your hours are also set for New Years.
Upload Holiday Photos
‘Tis the season to add fresh content! The holidays offer the perfect opportunity to add new photos. Upload a photo album of your team showing their holiday spirit, along with any holiday decorations you put up around the business. It would also be a great idea to update your cover photo and share your pictures on Social Media. Like the lights and the ornaments, these images will draw attention to your Google My Business Page to help you improve your ranking.
Top it off with a star (preferably 5)
The last thing you need to do to make sure your Google My Business Page is ready for the holidays is to take another look at your Google Reviews. If your rating isn’t to your liking, it’s not too late to make a last minute push for more stars. With the spirit of giving in the air, it doesn’t hurt to encourage your happy customers to spread the word about your business. Remember, Google can now filter businesses based on their star rating, so an extra star on top would be just the thing to make your Business Page shine bright.
It’s okay if you waited until the last minute. Stop by any shopping mall parking lot, and you’ll see: procrastination is a Holiday tradition. As long as you act now to spruce up your Google My Business Page, we can take you off the Naughty List.