Google’s Review Policy Update

  Back in April, Google’s Review Policy update surprised business owners and marketing companies alike. Google included a new line item, “Don’t discourage or prohibit negative reviews or selectively solicit positive reviews from customers”. Also known as Review Gating, Google no longer allows businesses to only direct customers with a positive experience to leave a review while directing customers who had a negative experience to an in-house survey or review site. So what do you do? […]