The new year brings a new opportunity to polish your brand’s online reputation. Follow these best practices to maintain a solid standing on all major review sites and build brand trust. Respond to Customer Reviews An effective way to build strong rapport with your...
It’s the spookiest time of the year and yet the scariest thing to a business owner doesn’t come in the form of witches, goblins and ghosts. What they fear most is a drop in their profits at the end of the fiscal year. In the spirit of Halloween, we’ve listed the most...
At the very basic level, most business owners get the idea that their online reviews and overall star rating have a strong influence over potential customers. However, even the savviest business owner may not realize that this is just the tip of the iceberg. Yelp...
Review Generation vs Online Reputation Management: Discover the Difference and Learn the Playbook that will Protect Your Brand Over the past decade, businesses of all sizes have become more and more aware of the real impact online customer reviews can have on their...
It’s no secret— negative online reviews can hurt your business and tarnish your brand identity. Research shows that 86% of consumers read reviews for local businesses before making a purchase. Reputation management has become a necessity for business owners in...
Word of Mouth is a powerful thing— it’s what gets you to buy a ticket to that summer blockbuster, or into that new Italian Restaurant with the meatballs that will change your life. The more you hear about that movie, or those world famous meatballs, the greater the...