DEALING WITH TROLLS AND FAKE REVIEWS

fake reviews

DEALING WITH TROLLS AND FAKE REVIEWS Is it better to remove or respond? Are you being trolled? Are you reading this because someone just posted a fake review about your business online? Are you wondering if you should remove or respond to an online troll? Well, if so, then you have come to the right place.  Your business will eventually get a bad review (kind of a badge of honor that people talk about you […]

Fact: You Can Remove Fake or Illegitimate Reviews to Protect Your Brand

remove negative reviews

It’s no secret— negative online reviews can hurt your business and tarnish your brand identity. Research shows that 86% of consumers read reviews for local businesses before making a purchase. Reputation management has become a necessity for business owners in order to grow, let alone survive in a competitive market. The real secret is that the negative reviews that contain fake or illegitimate content actually have a higher percentage of being removed from your online […]

Google’s Review Policy Update

  Back in April, Google’s Review Policy update surprised business owners and marketing companies alike. Google included a new line item, “Don’t discourage or prohibit negative reviews or selectively solicit positive reviews from customers”. Also known as Review Gating, Google no longer allows businesses to only direct customers with a positive experience to leave a review while directing customers who had a negative experience to an in-house survey or review site. So what do you do? […]