Effects of Reviews on Accepting Jobs

Is your company keeping up with potential employees’ expectations online? Our survey findings highlight the impact of company reviews.   You need to do a home repair, need a new cleaning service, or a mechanic and you do not have a go-to person or company. Likely, you jump online to find a company and then check out their reviews to make a final decision. While word of mouth used to be a top way to achieve […]

Google’s Review Policy Update

  Back in April, Google’s Review Policy update surprised business owners and marketing companies alike. Google included a new line item, “Don’t discourage or prohibit negative reviews or selectively solicit positive reviews from customers”. Also known as Review Gating, Google no longer allows businesses to only direct customers with a positive experience to leave a review while directing customers who had a negative experience to an in-house survey or review site. So what do you do? […]

3 Business Resolutions for 2018 — It’s Not Too Late to Make this Your Year

How are those New Year’s Resolutions coming? Statistically, by now, chances are not good. Research shows that only 8% of people actually stick to their goals. The problem most people have is setting the bar too high. There’s nothing wrong with being ambitious, but if your goals are unrealistic, you’re setting yourself up for failure. Fortunately, there’s no rule stating that your resolutions had to begin at the stroke of midnight New Year’s Day. It’s […]

Google’s New Search Filtering Feature and What This Means for Your Business

The all-powerful search engine Google has recently rolled out a new filtering feature that allows users to significantly narrow down their local search results. Before Google introduced this new feature, a keyword search within a local area could generate hundreds of recommendations. The filter now allows users to only see businesses that match their preferred star rating, and the results can be narrowed down further based on hours of operation. While the new filtering system […]

The Healing Process: How to Recover From a Negative Review

Negative reviews hurt, and not just your pride. Unfortunately, there is no way to know how much business you are actually losing as a result of a negative review. As painful as it seems, your negative reviews can’t be ignored— wounds that when left untreated, will only continue to infect your online reputation. With the right strategy, your overall star rating on review sites like Yelp and Google My Business can be saved. A study […]